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The project BEST in Retail aims to handle the digital disruption, maintain the diversity in the Norwegian retail landscape, and prevent the closure of business in rural areas by providing a competence boost to face the new digital reality.

Research Project Granted 15 MNOK In Funding

Retail is undergoing major changes. Can new business models, ecosystems and artificial intelligence uphold employment and maintain diversity in the sector? A new project at DIG at NHH will address these issues and topics.

The project “Business model innovation & ecosystems for seamless transactions in retail” (BEST in retail) has received a 15 MNOK grant over three next years from the Research Council of Norway.

Foto: Gerd Altmann (pixabay)

The project starts up in June 2021 and is led by a team of researchers at the research center Digital Innovation for sustainable Growth (DIG) and involves DIG partners; Coop, Posten, VIRKE, NCE Finance Innovation and SINTEF.

Read more about the project here

The BEST in Retail project received funding through the Research Council of Norway’s call for “Collaborative Project to Increase Research-based Innovation in Selected Service Industries.

‘The competition in retail is fierce, and we are grateful for the funding we have been granted. With the grant, and close cooperation with leading companies in the Norwegian retail sector – all DIG-partners, we can develop new valuable insight´, says Professor at NHH and leader of the research project", Dr. Tor W. Andreassen. Read more here.

About the DIG Research Center
Digital Innovation for Sustainable Growth (DIG) is a new national research center at NHH.

Through interdisciplinary research and close collaboration with the industry, the center will help Norwegian companies to increase efficiency of innovation, develop new business models and adapt organizations to the new digital reality.

Partners include: Telenor, Coop, Posten, TietoEVRY, Gjensidige, Skatteetaten, Bergen kommune, BEKK, VIRKE, Abelia, SINTEF, NCE Finance Innovation, UiO/Institutt for informatikk, Norwegian Open AI Lab (NAIL), SNF and NHH.