Cluster member Cicero Consulting has together with Norstat just released a report which takes a deep dive into the SMB-market and their views on future value creation in Norway.
In depth insight of the SMB market and the bank industry
21. May, 2020
The SMB-segment has for a long time been under prioritized by banks. The 2020s will be the decade banks will look to make a change. We’ll also be witnessing an increase in services from accounting-vendors and numerous fintech’s that will make an impact.
Photo: Cicero Consulting
Through a national survey with more than 1000 respondents from the SMB-market the report highlights the driving factors, needs, and challenges that characterize these customers. The report and survey cover the following topics:
Use of bank services – how do SMBs use banks products and services, and how important is the interaction with consultants/advisors.
Needs – which challenges and needs do SMBs have within banking and financial management?
Driving factors – How do these customers experience the process of changing banks and which factors play a role when changing the banking relationship?
Perceptions/attitudes - How interested are SMBs in fully digital solutions and chatbots and how do they relate to sustainability?
Photo: Cicero Consulting
Request access to the report by contacting Petter Nybakk in Cicero Consulting. Petter.nybakk@cicero.no | +47 481 20 645
