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Cicero under lupen 1400x1400 podcast

In depth insight of the SMB market and the bank industry

Cluster member Cicero Consulting has together with Norstat just released a report which takes a deep dive into the SMB-market and their views on future value creation in Norway.

The SMB-segment has for a long time been under prioritized by banks. The 2020s will be the decade banks will look to make a change. We’ll also be witnessing an increase in services from accounting-vendors and numerous fintech’s that will make an impact.

Photo: Cicero Consulting

Through a national survey with more than 1000 respondents from the SMB-market the report highlights the driving factors, needs, and challenges that characterize these customers. The report and survey cover the following topics:

Use of bank services – how do SMBs use banks products and services, and how important is the interaction with consultants/advisors.

Needs – which challenges and needs do SMBs have within banking and financial management?

Driving factors – How do these customers experience the process of changing banks and which factors play a role when changing the banking relationship?

Perceptions/attitudes - How interested are SMBs in fully digital solutions and chatbots and how do they relate to sustainability?

Photo: Cicero Consulting

Request access to the report by contacting Petter Nybakk in Cicero Consulting. | +47 481 20 645