Who is this workshop for?

This workshop is for the leaders out there that are trying to help their companies transform: CEO’s, Chief Digital Officers and Chief Transformation Officers, heads of product (CPO) and heads of technology (CTO), and other key change agents trying to help their company through the necessary changes.

What are the major topics that will be covered?

The purpose of the workshop is to provide a comprehensive look at what’s involved in a successful transformation. This means understanding the new competencies that are required, and the critical principles that you’ll need to get right, tackling the difficult objections, and addressing problems.

Here are the major specific questions we’ll be covering:

• what does it really mean to transform?
• what can a company do once they’ve transformed that they couldn’t do before?
• what are the new core competencies that the product model depends on?
• what are the set of product first principles that you need to get right?
• what are the common objections from each key stakeholder, and how to address them?
• what are the tools and techniques for adopting and managing the required changes?
• what are the common problems encountered when moving to this model?

Will we learn about real examples of successful transformations?

The workshop will present the details of three successful transformations, all from large, established enterprise companies, as well as examples of what transformed companies have been able to do once they’ve built these new skills.

What is the role of coaching?

How do you lead your organization through major change if you haven’t already been there and done that yourself?

One of the big realizations for us is that a serious challenge for many - if not most - companies trying to transform is that their leaders have never experienced the product model before.

One way to address this is to try to recruit some experienced product leaders to join your leadership team. And we do encourage that. But even then, it’s very difficult for those new leaders to have the necessary bandwidth to coach and develop a large organization.

Hence the need for more product coaches to help these companies learn the new ways of working.

We’ll also be profiling a number of product coaches, so that companies trying to transform can get a better sense of what to look for in a product coach.

Who will be leading this workshop?

For the past twenty years, SVPG has been helping companies around the globe to understand the product model, and develop the necessary skills and competencies to survive and thrive in markets where the enabling technology and customer expectations are changing rapidly.

This workshop will be led personally by Marty Cagan, the founder of the Silicon Valley Product Group, and the primary author of INSPIRED, EMPOWERED, and the upcoming TRANSFORMED.