NB: Only for members of NCE Finance Innovation
Search Engine Optimization is about the tricks you can do to make your website more visible on Google. With the right SEO strategy, you can achieve more traffic with higher quality while being right at the top of the results when your customers search for your product or service.
What will you learn?
At this course, you will get an introduction to SEO by using the course participants' own websites as case examples.
- Search word analysis and SEO friendly content
- Technical SEO – how to make sure Google finds and understands your content
- External SEO – what is digital authority, and how to strengthen it
- Useful tools and resources
Who is this course perfect for?
(Digital) marketers, web developers, business leaders, and others who are working with websites. There are no required prerequisites for attending the course, but it's an advantage if you have general knowledge about administrating websites and publishing marketing content on digital platforms.